Sony 40 (102 cm) NX700 Series Full HD BRAVIA LCD TV (New)

BRAVIA™ LCD TV - NX Series

 

 

 

KDL-40NX700

 

40 (102 cm) NX700 Series Full HD BRAVIA LCD TV

You want something unique and exceptional and this can be seen in the choices you make. Be fully engaged with the 40 (102 cm) NX700 Series. Stunning whether turned on or off, the NX700 Series transforms your space like you never imagined possible before.

• Edge LED
• BRAVIA Internet Video
• BRAVIA Internet Widgets
• Wi-Fi Integrated
• Motionflow™ 100Hz
• BRAVIA Engine™ 3

Standard Retail Price:
MRP Rs. 123,900 /-* (MRP inclusive of all taxes)

Edge LED

Using Edge LED backlight technology results in a much thinner and lighter BRAVIA when compared to conventional direct-type backlight system televisions.
Typically used for small to mid-sized computer monitors, Sony has adapted this new type of backlighting for LCD TVs. The result is a more efficient light transmission process and lower power consumption without any compromise to picture quality.

Live Colour™

Powered by an image processor using an algorithm specially developed by Sony, Live Colour™ is able to reproduce incredibly vivid colours on screen. With four user-adjustable settings available, you can choose just how vivid you want your images to be. Whether it’s a brilliant blue sky or a bright red rose, everything stands out so much more with Live Colour™!

Full HD 1080

Don’t miss a single thing with Full HD quality! From the smallest detail to the brightest colour, everything appears clearer and more lifelike for a truly immersive experience.
Plus, with so many HD source options – from HD broadcasting, Blu-ray Disc™ players, HD Handycam® camcorders, HD Cyber-shot digital cameras, to your PLAYSTATION®3 – it’s easier to enjoy quality images than ever before!

BRAVIA Engine 3

In LCD televisions, the main determining factor for picture quality is the processing engine. BRAVIA Engine 3™ is a high definition video processor which reproduces pictures with higher contrast, superior colours, and amazing clarity.
Best of all, you can enjoy these high quality images regardless of whether the source is in SD (Standard Definition) or HD (High Definition).

MPEG Noise Reduction

BRAVIA televisions have an intelligent MPEG Noise Reduction (NR) feature that gets rid of both speck-like noise around subtitles and block noise that are usually found in fast-moving scenes. Effective for SD, HD, and even upconverted images, MPEG NR ensures a sharper and more beautiful result each and every time.

BRAVIA Sync

BRAVIA Sync lets you link all compatible devices together for a simple one-push startup/shutdown process. Additionally, you can also operate these devices using just the BRAVIA remote control. With BRAVIA Sync, it’s all about convenience because entertainment should never be hard work!